Social Media Workshop Brief:

Day 1: Fundamentals and Strategy

Morning Session - (10:00 am - 11:15 am): Understanding Social Media Landscapes

Speaker: Rana Shaar

Coffee Break - (11:15 am - 11:45 am)

Late Morning Session - (11:45 am - 1:45pm): Building Your Social Media Strategy

Speaker: Ibrahim Ramadan

Lunch Break (1:45 pm - 2:30 pm)

Afternoon Session (2:30 pm - 4:00pm): Content Creation and Curation

Speaker: Ibrahim Ramadan

Late Afternoon Session (4:00 pm - 5:00pm): Enhancing Engagement

Speaker: Rana Shaar

Day 2: Engagement, Campaigns, and Advanced Tactics

Morning Session (10:00 am - 11:15 am): Social Media Campaigns, Future Trends

Speaker: Ibrahim Ramadan, Rana Shaar

Coffee Break (11:15 am - 11:45 am)

Late Morning Session (11:45 am - 1:45pm): Paid Advertising

Speaker: Nader Stouhi

Lunch Break (1:45 pm - 2:30 pm)

Afternoon Session (2:30 pm - 3:30pm): Introduction to Social Media Analytics

Speaker: Nader Stouhi

Late Afternoon Session (3:30 pm - 5:00pm): Group Work and Networking

Speaker: Rana Shaar

Speakers Profile:

Rana Shaar

Holder of a degree in Advertising Design and a licensed Certified Digital Marketer, I am a B2B and B2C Digital Marketing veteran, expert in online presence and corporate branding, with more than 28 years’ client experience in web marketing project management and web solutions.

Guide firms as they try to give themselves a firm footing in the digital world by assessing them through a process of evaluating, optimizing, and developing their business. Consult them in defining the strategies they need to position themselves on the market and consider the necessary channels to communicate their business to reach their target audience successfully.

I have spent 20 years at Globalcom Holding managing the web team and providing orientation, guidance and developmental training. I have managed IDMweb, online image and social presence, advised new plans, employment strategies, performance appraisals, prepared yearly forecast and set targets for the sales team.

Member of the Jury in the Lebanon Web Awards 2004, and holder of 33 awards in the PAN Arab Web Awards and Lebanon Web Awards.

Nader Stouhi

Holder of a degree in Bachelor of Science, (Computer Science) and Certifications in Shopping Ads and Google Ads. Nader Stouhi, Nascode's founder and CEO has more than 15 years of expertise as a seasoned web development expert. In order to fulfill the rising demand for digital solutions in Lebanon, Nader established Nascode in 2015. He was motivated by his passion for technology and entrepreneurship.

Nader's adventure started with a dedication to producing top-notch work and providing exceptional client service. He understood that in order to compete in the fiercely competitive digital market, he would need to distinguish out by offering his customers superior service.

Nascode has grown into one of Lebanon's most reputable digital agencies in Lebanon. Nascode is renowned for its cutting-edge approach to digital marketing, which aids clients in connecting with their target markets and achieving their objectives.

Ibrahim Ramadan

With degrees in Communication and Advertising, an advanced qualification in Digital Marketing, and an ongoing MBA in General Marketing, he boasts a rich professional journey spanning over 15 years. With 7 years dedicated to Alshaya Group, he played a pivotal role in navigating the company through the challenges of the pandemic, contributing significantly to achieving excellent operational and customer experiences.

Shaping key departments and orchestrating corporate transitions with precision, he now serves as a Strategic Business and Marketing Consultant. Leveraging his extensive experience and multifaceted skills, he positions himself as a trusted advisor for businesses seeking refined strategic direction and sustainable growth, he stands at the forefront of innovative solutions for the evolving business landscape.

His outstanding efforts were acknowledged with numerous company awards during 2019, 2020, and 2021. Complementing his proficiency in Operations Management, Customer Experience, Business Development, and Team Management, he expertly guided SMEs and Startups over the past years.